Citizen engagement on Spanish political parties’ Facebook pages: Analysis of the 2015 electoral campaign comments
نویسندگان
چکیده
منابع مشابه
Utilizing Facebook pages of the political parties to automatically predict the political orientation of Facebook users
Purpose – Social network sites have been widely adopted by politicians in the last election campaigns. To increase the effectiveness of these campaigns the potential electorate is to be identified, as targeted ads are much more effective than non-targeted ads. Therefore, the purpose of this paper is to propose and implement a new methodology for automatic prediction of political orientation of ...
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ژورنال
عنوان ژورنال: Communication & Society
سال: 2017
ISSN: 2386-7876
DOI: 10.15581/003.30.3.131-147